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Brands can look to the Government to respond to Hispanic mobile users

  • September 11, 2013
  • Lee Vann
  • e-Government, Hispanic Mobile, Hispanic Online Best Practices

2013 has been the year of the Hispanic mobile user.  Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously.  The Federal Reserve recently found that 60% of Hispanics have smartphones…

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When It Comes to Online Hispanics, the Internet Is Blue

  • July 25, 2012
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Market Info

Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only…

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Help make US Government websites better for Hispanics

  • September 21, 2011
  • Lee Vann
  • e-Government, Hispanic Online Best Practices

Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how…

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FBI Aims to Build Trust Among Hispanics

  • June 24, 2011
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Market Info

Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.

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Captura Group Pulls a JLo

  • March 10, 2011
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends

Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
Categories
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  • COVID-19 (1)
  • Cultural Insights (2)
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  • Hispanic Online Best Practices (81)
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Recent Articles

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