2013 has been the year of the Hispanic mobile user. Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. The Federal Reserve recently found that 60% of Hispanics have smartphones…
Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only…
Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how…
Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…
