An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading agency that brings together strategic business expertise and marketing creativity to help brands grow in a digital and multicultural world, is pleased to announce that…
Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…
I got your attention, I know, but it’s true - the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…
