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Hispanic Millennials

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¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

  • September 13, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Mobile, Hispanic Social Media Marketing
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…

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Why marketing to U.S. Hispanics is like the offside rule in soccer

  • July 12, 2018
  • Alberto Navas
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Online Marketing, Hispanics and Online Language
Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same…

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The Truth About Marketing to Spanish Speakers

  • January 24, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising
The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

  • January 23, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanics and Online Language, Uncategorized
Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…

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Meet Our Team: Diego — Analytics Center-Forward

  • July 27, 2017
  • Captura Group
  • Hispanic Millennials, Meet Our Team
Meet Our Team: Diego —  Analytics Center-Forward

Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

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We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Tuesday, February 7th, 2023 at 5:00pm
Advertise to 100 million people for a fraction of the cost of a Super Bowl ad by using creators like MrBeast, who h… https://t.co/4yqV48dLHn
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Monday, February 6th, 2023 at 7:00pm
With SmartMedia Technologies' platform, brands can now leverage NFTs for innovative marketing and data gathering. A… https://t.co/hWPKY1l5JF
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Friday, February 3rd, 2023 at 7:00pm
Listen to The Speed of Culture podcast featuring Walgreens CMO Linh Peters, as she shares how she drives the compan… https://t.co/kf1IiNS89Z
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Thursday, February 2nd, 2023 at 5:00pm
Celebrate Black History Month with innovative Black-owned fitness brands that promote body positivity and personal… https://t.co/pcUExXXjUz
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Wednesday, February 1st, 2023 at 5:00pm
Get a taste of culture and innovation with the limited edition horchata-flavored Three Wishes cereal, a healthier o… https://t.co/S5D5BuF6et
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