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All Posts By Alberto Navas

This author has written 7 articles
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Why marketing to U.S. Hispanics is like the offside rule in soccer

  • July 12, 2018
  • Alberto Navas
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Online Marketing, Hispanics and Online Language
Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same…

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In 2018 go deep with the U.S. Hispanic consumer

  • December 12, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Mobile, Hispanic Online Marketing, Uncategorized
In 2018 go deep with the U.S. Hispanic consumer

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…

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Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

  • November 15, 2017
  • Alberto Navas
  • Hispanic Best Practices, Hispanic Trends
Are you authentically connecting with U.S. Hispanics, or are you Hispandering?

The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you’re pandering. When you reach out to…

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Hispanics and Credit Unions Need Each Other

  • August 3, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Local Hispanic Online
Hispanics and Credit Unions Need Each Other

If you’re a credit union you’re probably winning with Hispanics already, but could you be losing as well? Whether it’s attracting the almost half of unbanked/underbanked Hispanics or those who may be using other traditional financial services already, credit unions…

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Hispanic Millennials, the New Now of Retail

  • July 6, 2017
  • Alberto Navas
  • Hispanic Millennials, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Hispanic Millennials, the New Now of Retail

Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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