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¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

  • September 13, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Mobile, Hispanic Social Media Marketing
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…

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The Truth About Marketing to Spanish Speakers

  • January 24, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising
The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

  • January 23, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanics and Online Language, Uncategorized
Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…

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In 2018 go deep with the U.S. Hispanic consumer

  • December 12, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Mobile, Hispanic Online Marketing, Uncategorized
In 2018 go deep with the U.S. Hispanic consumer

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…

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3 Key Insights for a Winning Hispanic Marketing Strategy

  • September 14, 2017
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Social Media Marketing, Hispanic Trends
3 Key Insights for a Winning Hispanic Marketing Strategy

  Advertising Age’s 14th Annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before you embark on your next Hispanic marketing project.…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

U.S. HISPANIC STUDENTS ARE TRANSFORMING HIGHER EDUCATION

The pandemic has changed business as we know it, and colleges have had to adapt…

5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.

The 2020 ANA Multicultural Marketing & Diversity Conference called for a change to the multicultural…

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Wednesday, February 24th, 2021 at 5:32pm
Proud to support our fellow Latino business owners! #MinorityOwnedBusiness #CaptureCulture https://t.co/1KbHBUc0WZ
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Tuesday, February 23rd, 2021 at 1:05pm
"We do not separate our Latino pride from our Black pride."
. #SeeAll #BlackHistoryMonth #AfroLatino… https://t.co/gEFCzqmZ7Y
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Monday, February 22nd, 2021 at 3:40pm
"Cultural literacy becomes the way to both protect and optimize brands in the new multicultural reality."
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Tuesday, February 16th, 2021 at 8:02pm
Welcome to our new senior copywriter Daniel Stewart, an "American Inca" joining our creative team. #Lifeatcaptura https://t.co/cJp3JIEboP
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Tuesday, February 16th, 2021 at 2:04pm
Google is investing in Minorities! To encourage diversity in tech, Google partners with 4 Historically-Black sorori… https://t.co/ii70PYAnq1
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