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Multicultural Market Segments Will Drive Growth in 2019 and Beyond

  • November 29, 2018
  • Jennifer Woods
  • Hispanic Native Advertising, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing
Multicultural Market Segments Will Drive Growth in 2019 and Beyond

Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…

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¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

  • September 13, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Mobile, Hispanic Social Media Marketing
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

  • January 23, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanics and Online Language, Uncategorized
Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…

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3 Key Insights for a Winning Hispanic Marketing Strategy

  • September 14, 2017
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Social Media Marketing, Hispanic Trends
3 Key Insights for a Winning Hispanic Marketing Strategy

  Advertising Age’s 14th Annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before you embark on your next Hispanic marketing project.…

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Transcreation 101: all you need to know to maximize your content efforts

  • August 31, 2017
  • Carolina Sotola
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Social Media Marketing
Transcreation 101: all you need to know to maximize your content efforts

We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or consumers in other countries.…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Monday, March 20th, 2023 at 3:00pm
Bad Bunny and James Corden singing Ariana Grande's "Break Free" is the duo we never knew we needed! This epic music… https://t.co/4XiD5MIMGt
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Friday, March 17th, 2023 at 6:00pm
Macy's latest campaign features TikTok's main character energy!🌟By tapping into the app's trendsetting power, the d… https://t.co/WQGgz7ysmK
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Thursday, March 16th, 2023 at 8:00pm
Check out the world’s first AI art director, Alex Irving! Using ChatGPT and Midjourney AI tools, 22Squared develope… https://t.co/ErTlXBEPmF
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Wednesday, March 15th, 2023 at 6:00pm
Get inspired by 'Flamin' Hot,' the true story of Richard Montanez. Known as the 'godfather of Hispanic marketing,'… https://t.co/pjoENcm6dO
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Tuesday, March 14th, 2023 at 2:01pm
Fernando Machado, a legendary marketer, leaves Activision Blizzard for NotCo. He aims to boost NotCo through new CP… https://t.co/iLG3aIZHhW
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