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Talking to Hispanic Consumers this Easter

  • March 16, 2017
  • Captura Group
  • Hispanic Content Marketing, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing
Talking to Hispanic Consumers this Easter

For U.S. Hispanics, there’s more to Easter than bunnies and colored eggs. In 2013 Nielsen reported that 47% of Hispanics considered the holiday a “Main Hispanic Celebration.” Like Día de los Muertos, Easter is rooted in religious beliefs (55% of…

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Día de los Muertos Ad Campaign Lessons

  • October 21, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends, Hispanics and Online Language
Día de los Muertos Ad Campaign Lessons

Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…

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Why Targeting Hispanics Online Is Worth The Money

  • September 8, 2016
  • Lee Vann
  • Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends, Hispanics and Online Language
Why Targeting Hispanics Online Is Worth The Money

Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was…

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Cultural Relevance Will be Key to Connecting with Hispanics via VR

  • August 12, 2016
  • Lee Vann
  • Hispanic Social Media Marketing, Hispanic Trends
Cultural Relevance Will be Key to Connecting with Hispanics via VR

Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the new frontier. Every time I am out and about and see an increasing number of people staggering around with their…

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5 Reasons Brands Should Use Facebook Instant Articles to Engage with U.S. Hispanics

  • April 20, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Social Media Marketing
5 Reasons Brands Should Use Facebook Instant Articles to Engage with U.S. Hispanics

Last month, Facebook announced that on April 12th, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

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Advertise to 100 million people for a fraction of the cost of a Super Bowl ad by using creators like MrBeast, who h… https://t.co/4yqV48dLHn
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With SmartMedia Technologies' platform, brands can now leverage NFTs for innovative marketing and data gathering. A… https://t.co/hWPKY1l5JF
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Friday, February 3rd, 2023 at 7:00pm
Listen to The Speed of Culture podcast featuring Walgreens CMO Linh Peters, as she shares how she drives the compan… https://t.co/kf1IiNS89Z
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Thursday, February 2nd, 2023 at 5:00pm
Celebrate Black History Month with innovative Black-owned fitness brands that promote body positivity and personal… https://t.co/pcUExXXjUz
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Wednesday, February 1st, 2023 at 5:00pm
Get a taste of culture and innovation with the limited edition horchata-flavored Three Wishes cereal, a healthier o… https://t.co/S5D5BuF6et
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