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Latest Article

Multicultural Marketing will Become Mainstream Marketing in 2020

  • December 10, 2019
  • Jennifer Woods
  • Hispanic Best Practices, Year In Review
Multicultural Marketing will Become Mainstream Marketing in 2020

I had the opportunity to attend the ANA Annual Multicultural Marketing and Diversity Conference in San Diego last month. Captura Group is proud to be an active member of the ANA working to elevate the importance of multicultural marketing for…

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Multicultural Market Segments Will Drive Growth in 2019 and Beyond

  • November 29, 2018
  • Jennifer Woods
  • Hispanic Native Advertising, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing
Multicultural Market Segments Will Drive Growth in 2019 and Beyond

Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…

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¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

  • September 13, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Mobile, Hispanic Social Media Marketing
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…

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Meet Our Team: Itzel, Bicultural Millennial Creative

  • August 16, 2018
  • Captura Group
  • Meet Our Team
Meet Our Team: Itzel, Bicultural Millennial Creative

Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…

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Why marketing to U.S. Hispanics is like the offside rule in soccer

  • July 12, 2018
  • Alberto Navas
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Online Marketing, Hispanics and Online Language
Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Multicultural Marketing will Become Mainstream Marketing in 2020

I had the opportunity to attend the ANA Annual Multicultural Marketing and Diversity Conference in…

Multicultural Market Segments Will Drive Growth in 2019 and Beyond

Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference…

¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe…

capturagroup
@capturagroup
Thursday, September 6th, 2018 at 8:27am
#Hispanic consumers over-index on cause-related purchases, Nielsen finds
https://t.co/ZbFpEtXaW4
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capturagroup
@capturagroup
Tuesday, August 28th, 2018 at 5:49am
"According to the U.S. Census, by 2044, the minority population is expected to become the majority".
https://t.co/k43sCRW4Eh
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capturagroup
@capturagroup
Tuesday, August 14th, 2018 at 6:34am
What #Hispanics are listening to on #Radio
https://t.co/Q16AmIceen
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