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Hispanic Trends

Emerging and realized waves of societal change within the market

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U.S. Hispanic Students Are Transforming Higher Education

  • December 15, 2020
  • Molly Voska - Marketing Manager
  • COVID-19, Cultural Insights, Generation Z, Hispanic Online Marketing, Hispanic Trends
U.S. Hispanic Students Are Transforming Higher Education

The pandemic has changed business as we know it, and colleges have had to adapt to retain students. As a Hispanic marketing agency, Captura Group recognizes the power of Hispanic students as a path to recovery for higher ed.

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The Truth About Marketing to Spanish Speakers

  • January 24, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising
The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…

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Hispanic Purchasing Power Packs a Punch at the Grocery Store

  • January 23, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanics and Online Language, Uncategorized
Hispanic Purchasing Power Packs a Punch at the Grocery Store

The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…

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In 2018 go deep with the U.S. Hispanic consumer

  • December 12, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Mobile, Hispanic Online Marketing, Uncategorized
In 2018 go deep with the U.S. Hispanic consumer

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…

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How the Russians Will Bring Multicultural Marketing to Light

  • November 30, 2017
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Trends
How the Russians Will Bring Multicultural Marketing to Light

I got your attention, I know, but it’s true - the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Wednesday, May 25th, 2022 at 5:00pm
Culture is not for commercialization, but for celebration. Proper research, insights, and understanding of multicul… https://t.co/QDFV9LNXs9
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Monday, May 23rd, 2022 at 5:00pm
The 2022 @hmchispanic Strategic Excellence Awards recognized our work for Pop-Tarts Día de Muertos with a Silver aw… https://t.co/qeTzeLz25w
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Friday, May 20th, 2022 at 3:01pm
In an effort to support diverse business growth, @ana and @4as released a guide for buyers doing business with dive… https://t.co/YHNcXjvqBL
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Wednesday, May 18th, 2022 at 4:00pm
Good marketing shouldn't sound like marketing - let your brand tell it's story.

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Growth marketing starts with a strong understanding of your audience, and identifying communication opportunities.… https://t.co/vKcOLEjLSI
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