If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
By now we’re all clear that it’s not if or when we will feel the effects of the coronavirus: they are here and happening now. We also know that the effects go beyond health, and transcend to the economy, our…
As we get ready to celebrate a Hispanic star-studded Halftime Show at Super Bowl LIV featuring Puerto Rican Jennifer Lopez, Shakira from Colombia and Los Tigres del Norte from Mexico, I thought it would be a good time to celebrate…
I had the opportunity to attend the ANA Annual Multicultural Marketing and Diversity Conference in San Diego last month. Captura Group is proud to be an active member of the ANA working to elevate the importance of multicultural marketing for…
Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…
