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Why you need to target Hispanics in San Diego, ¡hoy!

  • July 13, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Online Market Info, Hispanics and Online Language, Local Hispanic Online
Why you need to target Hispanics in San Diego, ¡hoy!

“San Diegans are younger, richer, and better educated than the rest of the nation. Some might say we’re better dressed and better looking, too.” - Ray Major, Chief Economist, SANDAG, SDBJ Forum: Economic Trends 2017. If this doesn’t put a…

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Hispanic Millennials, the New Now of Retail

  • July 6, 2017
  • Alberto Navas
  • Hispanic Millennials, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Hispanic Millennials, the New Now of Retail

Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at…

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Hispanic Homeownership Is on The Rise: know it, own it!

  • June 9, 2017
  • Lee Vann
  • Hispanic Mobile, Hispanic Online Market Info
Hispanic Homeownership Is on The Rise: know it, own it!

Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being, and are more than ever financially prepared for it. Hispanics are not only the fastest growing minority in the United…

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The Do’s and Don’ts to Upping Your U.S. Hispanic Mobile Game

  • May 23, 2017
  • Captura Group
  • Hispanic Mobile
The Do’s and Don’ts to Upping Your U.S. Hispanic Mobile Game

Integrating a mobile strategy into your brand’s messaging is essential when looking to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. Relative to the general market, U.S. Hispanics have embraced mobile technology…

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4 Reasons to Embrace Livestream TV and Hispanics

  • April 20, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language
4 Reasons to Embrace Livestream TV and Hispanics

Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Tuesday, June 28th, 2022 at 10:52pm
The ad industry pushes to develop best practices for creative excellence and a culture of effectiveness through a p… https://t.co/Q8rZLQHlX8
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Monday, June 27th, 2022 at 3:01pm
Hear from some dynamic Hispanic-owned companies at the ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Com… https://t.co/5dCZ6x1ZtQ
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Friday, June 24th, 2022 at 1:01pm
Since 2012, traditional ad spending has decreased as we turn to digital. However, we’ve recently seen a slight incr… https://t.co/TV7pILE3Tp
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Thursday, June 23rd, 2022 at 5:00pm
The latest U.S. Census shows higher rates of homeschooling, with 18.2% of Hispanic families opting to educate their… https://t.co/PWXtNl1pYQ
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Wednesday, June 22nd, 2022 at 11:01am
The Hispanic Federation is funding initiatives to support the rights & welfare of LGBTQ+ Latinxs, as young Hispanic… https://t.co/XGO1eaz1jI
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