Understanding the Hispanic and Latino market
Another Hispanic Heritage Month has come and gone. For brands, this time of year represents an opportunity to connect with the U.S. Hispanic market and influence the consumer behavior of a rapidly growing segment of the population. It’s no secret…
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for…
Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has…
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup starts today. I like to…
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience…
