Hispanic Online Marketing
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Dissecting Ad Age’s 2009 Hispanic Fact Pack

  • July 29, 2009
  • Lee Vann
  • Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing

I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research…

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Reaching Spanish Preferring Hispanics on Facebook

  • April 28, 2009
  • Lee Vann
  • Hispanic Online Marketing, Hispanic Social Media Marketing

Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users…

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Yahoo! & Telemundo split is good for Hispanic online marketing

  • November 19, 2008
  • Lee Vann
  • Hispanic Online Marketing

When Yahoo! and NBC’s Telemundo announced a partnership to jointly develop, maintain and market YahooTelemundo.com was announced in May 2006, I thought it was a great idea on paper. In January 2009, the partnership will end, splitting YahooTelemundo.com into two…

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Integrated Hispanic Online Marketing and Operations

  • August 18, 2008
  • Lee Vann
  • Hispanic Online Best Practices

While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of…

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Online Features and Functionality Preferred by Hispanics

  • July 15, 2008
  • Lee Vann
  • Hispanic Online Best Practices

When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

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Wednesday, May 25th, 2022 at 5:00pm
Culture is not for commercialization, but for celebration. Proper research, insights, and understanding of multicul… https://t.co/QDFV9LNXs9
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Monday, May 23rd, 2022 at 5:00pm
The 2022 @hmchispanic Strategic Excellence Awards recognized our work for Pop-Tarts Día de Muertos with a Silver aw… https://t.co/qeTzeLz25w
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Friday, May 20th, 2022 at 3:01pm
In an effort to support diverse business growth, @ana and @4as released a guide for buyers doing business with dive… https://t.co/YHNcXjvqBL
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Wednesday, May 18th, 2022 at 4:00pm
Good marketing shouldn't sound like marketing - let your brand tell it's story.

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Monday, May 16th, 2022 at 4:00pm
Growth marketing starts with a strong understanding of your audience, and identifying communication opportunities.… https://t.co/vKcOLEjLSI
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