I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research…
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users…
When Yahoo! and NBC’s Telemundo announced a partnership to jointly develop, maintain and market YahooTelemundo.com was announced in May 2006, I thought it was a great idea on paper. In January 2009, the partnership will end, splitting YahooTelemundo.com into two…
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of…
When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.
