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Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

  • February 4, 2021
  • Lee Vann
  • Community, Generation Z, Hispanic Best Practices, Total Market
Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.

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Five things Mark Lopez should do at Google

  • November 10, 2010
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…

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U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics

  • July 13, 2010
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Social Media Marketing

The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for…

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Hispanic online publishers turn to Facebook to engage Hispanics

  • June 24, 2010
  • Lee Vann
  • Hispanic Online Marketing, Hispanic Social Media Marketing

At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…

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A Year in the Multicultural World of Social Media Marketing

  • December 10, 2009
  • Lee Vann
  • Hispanic Online Marketing, Hispanic Social Media Marketing

The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

capturagroup
@capturagroup
Thursday, March 4th, 2021 at 7:20pm
Our friends at @Univision found that Hispanics are more likely to purchase Direct-To-Consumer. What does this mean… https://t.co/8Ami2v79Cu
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capturagroup
@capturagroup
Wednesday, March 3rd, 2021 at 7:47pm
Welcome @rorci to the Captura Group Team! Roberto brings his experience to our team as Executive Vice President of… https://t.co/T5vTbCIz4p
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capturagroup
@capturagroup
Wednesday, March 3rd, 2021 at 7:05pm
Multicultural Leader Roberto Orci Joins @Capturagroup https://t.co/1p5HV9k5Qq
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Wednesday, February 24th, 2021 at 5:32pm
Proud to support our fellow Latino business owners! #MinorityOwnedBusiness #CaptureCulture https://t.co/1KbHBUc0WZ
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Tuesday, February 23rd, 2021 at 1:05pm
"We do not separate our Latino pride from our Black pride."
. #SeeAll #BlackHistoryMonth #AfroLatino… https://t.co/gEFCzqmZ7Y
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