Hispanic Online Marketing
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Latest Article

Help make US Government websites better for Hispanics

  • September 21, 2011
  • Lee Vann
  • e-Government, Hispanic Online Best Practices

Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how…

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Why You Should Use Tumblr to Reach Online Hispanics

  • September 8, 2011
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing

Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.

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Five reasons Hispanic marketers should pay attention to Google +

  • August 11, 2011
  • Lee Vann
  • Hispanic Social Media Marketing, Hispanic Trends

As the fastest-growing site in history, Google’s month-old social networking platform Google + is something Hispanic marketers should follow closely. Although not open to businesses yet, Google + will soon be rolling out an offering for brands that will represent…

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Online retailers should put up a ‘Se habla español’ sign

  • July 14, 2011
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Social Media Marketing

As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening:

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FBI Aims to Build Trust Among Hispanics

  • June 24, 2011
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Market Info

Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

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I challenge you to raise your voice, active your networks, and take action to ensure…

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