Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has…
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup starts today. I like to…
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience…
One of the hottest trends in Hispanic marketing industry is targeting “biculturals,” people who are equally comfortable navigating in two distinct cultures. The term is especially popular in describing second and third generation Latinos in the United States. This group—which…
Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to…
