Emerging and realized waves of societal change within the market
Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at…
Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…
Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…
Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…
Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…
