Hispanic Online Marketing
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Hispanic Trends

Emerging and realized waves of societal change within the market

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Latest Article

How To Target Hispanic Pet Owners

  • February 14, 2017
  • Lee Vann
  • Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
How To Target Hispanic Pet Owners

A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention - there are 20 million Hispanic pet owners in the U.S.! This fact really put the magnitude of the Hispanic…

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Hispanic Digital Predictions for 2017

  • December 12, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Hispanic Digital Predictions for 2017

Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…

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Why Marketers Should Pay Attention to the 2016 Latino Vote

  • November 15, 2016
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Trends
Why Marketers Should Pay Attention to the 2016 Latino Vote

Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…

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Día de los Muertos Ad Campaign Lessons

  • October 21, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends, Hispanics and Online Language
Día de los Muertos Ad Campaign Lessons

Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…

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Hispanic Generation Z Insights

  • September 20, 2016
  • Captura Group
  • Generation Z, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Trends, Hispanics and Online Language
Hispanic Generation Z Insights

Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Tuesday, June 28th, 2022 at 10:52pm
The ad industry pushes to develop best practices for creative excellence and a culture of effectiveness through a p… https://t.co/Q8rZLQHlX8
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Monday, June 27th, 2022 at 3:01pm
Hear from some dynamic Hispanic-owned companies at the ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Com… https://t.co/5dCZ6x1ZtQ
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Friday, June 24th, 2022 at 1:01pm
Since 2012, traditional ad spending has decreased as we turn to digital. However, we’ve recently seen a slight incr… https://t.co/TV7pILE3Tp
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Thursday, June 23rd, 2022 at 5:00pm
The latest U.S. Census shows higher rates of homeschooling, with 18.2% of Hispanic families opting to educate their… https://t.co/PWXtNl1pYQ
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Wednesday, June 22nd, 2022 at 11:01am
The Hispanic Federation is funding initiatives to support the rights & welfare of LGBTQ+ Latinxs, as young Hispanic… https://t.co/XGO1eaz1jI
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