Hispanicize, an annual event for Latino trendsetters and newsmakers in digital content creation, was held last week in Miami. We sent three Capturadas to support our clients, build relationships, learn about the Hispanic market and of course, experience the fiestas.…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Hispanic Heritage Month is a festive time period that gives brands the opportunity to connect with Latinos, even if it is not an “official” Hispanic holiday, such as Mexican Independence. As experts in the U.S. Hispanic market, we take every…
Facebook is on a Hispanic roll. Two weeks ago the social media giant expanded their Hispanic affinity segment by 2 million, enabling advertisers to target 29.1 million Hispanics by language preference. Last week they announced that advertisers can now reach…
You don’t have to wait until the end of the year to see what’s worked for global brands on Facebook in 2015. Simply Measured recently released their 2015 Facebook Industry Report, which includes a sneak peek into what top brands…
