Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. Hispanic Facebook users and group them into the new cluster that marketers can use to target…
¡Viva La Latina! When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that's the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture…
In January of 2012, I wrote a piece on how digital publishers were addressing the English preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in…
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social…
For brands thinking about investing in the Hispanic online market, The Social Revolución will provide a tangible glimpse into what is happening every day in the Hispanic market. Millions of Latino consumers are leading a revolution, turning to the Internet…
