“San Diegans are younger, richer, and better educated than the rest of the nation. Some might say we’re better dressed and better looking, too.” - Ray Major, Chief Economist, SANDAG, SDBJ Forum: Economic Trends 2017. If this doesn’t put a…
Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at…
Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being, and are more than ever financially prepared for it. Hispanics are not only the fastest growing minority in the United…
Integrating a mobile strategy into your brand’s messaging is essential when looking to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year. Relative to the general market, U.S. Hispanics have embraced mobile technology…
Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…
