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Why marketing to U.S. Hispanics is like the offside rule in soccer

  • July 9, 2014
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing
Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has…

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What we can learn from the failures of NBC Latino & CNN Latino

  • May 7, 2014
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info
What we can learn from the failures of NBC Latino & CNN Latino

Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience…

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Want to see the future of a Bicultural America? Look to the border

  • April 9, 2014
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Marketing
Want to see the future of a Bicultural America? Look to the border

One of the hottest trends in Hispanic marketing industry is targeting “biculturals,” people who are equally comfortable navigating in two distinct cultures. The term is especially popular in describing second and third generation Latinos in the United States. This group—which…

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Big brands celebrate Día de los Reyes on Facebook

  • January 8, 2014
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Marketing, Hispanic Social Media Marketing

A few months ago I discussed the launch of Facebook’s Hispanic affinity cluster and how it opened up a new and powerful opportunity for brands to engage with U.S. Hispanics. Earlier this week, many Hispanics celebrated Día de los Reyes…

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HSN, Univision Join Forces to Capture Hispanic Online Shopping Carts

  • December 12, 2013
  • Lee Vann
  • Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Online Best Practices
HSN, Univision Join Forces to Capture Hispanic Online Shopping Carts

This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership to capture a share of their shopping carts. And those carts…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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