For anyone who uses Hispanic visuals as part of their content and creative efforts, finding Hispanic stock images in popular stock photo banks is both easy and hard. Easy, because a single search for “Hispanics” or “Latinos” returns from 100,000…
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for…
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup starts today. I like to…
