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Cultural Insights

Understanding the Hispanic and Latino market

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2020 will be the year of the Hispanic…….

  • January 30, 2020
  • Lee Vann
  • Hispanic Best Practices
2020 will be the year of the Hispanic…….

As we get ready to celebrate a Hispanic star-studded Halftime Show at Super Bowl LIV featuring Puerto Rican Jennifer Lopez, Shakira from Colombia and Los Tigres del Norte from Mexico, I thought it would be a good time to celebrate…

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Multicultural Marketing will Become Mainstream Marketing in 2020

  • December 10, 2019
  • Jennifer Woods
  • Hispanic Best Practices, Year In Review
Multicultural Marketing will Become Mainstream Marketing in 2020

I had the opportunity to attend the ANA Annual Multicultural Marketing and Diversity Conference in San Diego last month. Captura Group is proud to be an active member of the ANA working to elevate the importance of multicultural marketing for…

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¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

  • September 13, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Mobile, Hispanic Social Media Marketing
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action

An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…

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Why marketing to U.S. Hispanics is like the offside rule in soccer

  • July 12, 2018
  • Alberto Navas
  • Hispanic Best Practices, Hispanic Millennials, Hispanic Online Marketing, Hispanics and Online Language
Why marketing to U.S. Hispanics is like the offside rule in soccer

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same…

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The Truth About Marketing to Spanish Speakers

  • January 24, 2018
  • Lee Vann
  • Hispanic Best Practices, Hispanic Content Marketing, Hispanic E-Commerce, Hispanic Millennials, Hispanic Mobile, Hispanic Native Advertising
The Truth About Marketing to Spanish Speakers

Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Thursday, March 30th, 2023 at 4:01pm
Let's step up to the plate and knock it out of the park this baseball season with insights on how brands can use th… https://t.co/T2BLH4lyX9
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Wednesday, March 29th, 2023 at 4:01pm
With over $2.5 trillion in buying power, the U.S. Hispanic market is not only an opportunity, it's a necessity. To… https://t.co/jPn38irRyJ
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Tuesday, March 28th, 2023 at 2:01pm
Heinz and Absolut have partnered to launch a tomato vodka pasta sauce in the UK. Drawing inspiration from Absolut's… https://t.co/qkpjzamWE5
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Monday, March 27th, 2023 at 4:00pm
Coca-Cola just launched a groundbreaking AI platform allowing consumers to create AI-powered art. Using OpenAI's GP… https://t.co/Td6eslttwy
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Mastercard partners with Xsolla and Immersve to simplify virtual transactions in the metaverse, enabling reward poi… https://t.co/bl9ktIQl9p
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