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Hispanics and Online Language

Using language as a tool within Hispanic marketing strategy

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Latest Article

4 Reasons to Embrace Livestream TV and Hispanics

  • April 20, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language
4 Reasons to Embrace Livestream TV and Hispanics

Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…

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Amazon Opens Its Doors to Millions of Hispanic Shoppers

  • April 13, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language, Total Market
Amazon Opens Its Doors to Millions of Hispanic Shoppers

Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…

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Día de los Muertos Ad Campaign Lessons

  • October 21, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends, Hispanics and Online Language
Día de los Muertos Ad Campaign Lessons

Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…

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Los 4 factores esenciales para elegir una agencia hispana

  • October 6, 2016
  • Captura Group
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanics and Online Language
Los 4 factores esenciales para elegir una agencia hispana

Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…

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Hispanic Generation Z Insights

  • September 20, 2016
  • Captura Group
  • Generation Z, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Trends, Hispanics and Online Language
Hispanic Generation Z Insights

Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Wednesday, May 25th, 2022 at 5:00pm
Culture is not for commercialization, but for celebration. Proper research, insights, and understanding of multicul… https://t.co/QDFV9LNXs9
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capturagroup
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Monday, May 23rd, 2022 at 5:00pm
The 2022 @hmchispanic Strategic Excellence Awards recognized our work for Pop-Tarts Día de Muertos with a Silver aw… https://t.co/qeTzeLz25w
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capturagroup
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Friday, May 20th, 2022 at 3:01pm
In an effort to support diverse business growth, @ana and @4as released a guide for buyers doing business with dive… https://t.co/YHNcXjvqBL
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capturagroup
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Wednesday, May 18th, 2022 at 4:00pm
Good marketing shouldn't sound like marketing - let your brand tell it's story.

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Monday, May 16th, 2022 at 4:00pm
Growth marketing starts with a strong understanding of your audience, and identifying communication opportunities.… https://t.co/vKcOLEjLSI
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