Hispanic Online Marketing
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Hispanics and Online Language

Using language as a tool within Hispanic marketing strategy

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Latest Article

4 Reasons to Embrace Livestream TV and Hispanics

  • April 20, 2017
  • Alberto Navas
  • Hispanic Content Marketing, Hispanic Mobile, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language
4 Reasons to Embrace Livestream TV and Hispanics

Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…

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Amazon Opens Its Doors to Millions of Hispanic Shoppers

  • April 13, 2017
  • Lee Vann
  • Hispanic E-Commerce, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Trends, Hispanics and Online Language, Total Market
Amazon Opens Its Doors to Millions of Hispanic Shoppers

Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…

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Día de los Muertos Ad Campaign Lessons

  • October 21, 2016
  • Lee Vann
  • Hispanic Content Marketing, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends, Hispanics and Online Language
Día de los Muertos Ad Campaign Lessons

Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…

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Los 4 factores esenciales para elegir una agencia hispana

  • October 6, 2016
  • Captura Group
  • Hispanic Content Marketing, Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanics and Online Language
Los 4 factores esenciales para elegir una agencia hispana

Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…

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Hispanic Generation Z Insights

  • September 20, 2016
  • Captura Group
  • Generation Z, Hispanic Mobile, Hispanic Online Best Practices, Hispanic Trends, Hispanics and Online Language
Hispanic Generation Z Insights

Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Monday, March 20th, 2023 at 3:00pm
Bad Bunny and James Corden singing Ariana Grande's "Break Free" is the duo we never knew we needed! This epic music… https://t.co/4XiD5MIMGt
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Friday, March 17th, 2023 at 6:00pm
Macy's latest campaign features TikTok's main character energy!🌟By tapping into the app's trendsetting power, the d… https://t.co/WQGgz7ysmK
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Thursday, March 16th, 2023 at 8:00pm
Check out the world’s first AI art director, Alex Irving! Using ChatGPT and Midjourney AI tools, 22Squared develope… https://t.co/ErTlXBEPmF
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Wednesday, March 15th, 2023 at 6:00pm
Get inspired by 'Flamin' Hot,' the true story of Richard Montanez. Known as the 'godfather of Hispanic marketing,'… https://t.co/pjoENcm6dO
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Tuesday, March 14th, 2023 at 2:01pm
Fernando Machado, a legendary marketer, leaves Activision Blizzard for NotCo. He aims to boost NotCo through new CP… https://t.co/iLG3aIZHhW
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