Using language as a tool within Hispanic marketing strategy
Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…
Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
