Archive for the ‘Hispanic Social Media Marketing’ Category
Friday, February 15th, 2013
For brands thinking about investing in the Hispanic online market, The Social Revolución will provide a tangible glimpse into what is happening every day in the Hispanic market. Millions of Latino consumers are leading a revolution, turning to the Internet to communicate, learn about brands, express their views and drive change.
Wednesday, January 9th, 2013
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to continuously refine their targeting and content strategies in order to grow and engage their communities. This effort will likely require more time and resources.
Wednesday, October 10th, 2012
But one thing is clear: the success of MySpace might just depend on how it connects with the acculturated Hispanics. That is, the growing number of young, upwardly mobile Hispanics who tend to use the Internet in English.
Wednesday, August 8th, 2012
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
Wednesday, May 9th, 2012
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large Spanish language website is difficult because they are expensive and the market for them is [...]