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Instagram is Picture Perfect for Hispanic Advertisers

  • October 7, 2015
  • Lee Vann
  • Hispanic Mobile, Hispanic Social Media Marketing
Instagram is Picture Perfect for Hispanic Advertisers

Facebook is on a Hispanic roll. Two weeks ago the social media giant expanded their Hispanic affinity segment by 2 million, enabling advertisers to target 29.1 million Hispanics by language preference. Last week they announced that advertisers can now reach…

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U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics

  • July 13, 2010
  • Lee Vann
  • e-Government, Hispanic Online Best Practices, Hispanic Online Marketing, Hispanic Social Media Marketing

The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for…

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Hispanic online publishers turn to Facebook to engage Hispanics

  • June 24, 2010
  • Lee Vann
  • Hispanic Online Marketing, Hispanic Social Media Marketing

At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Friday, June 24th, 2022 at 1:01pm
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Thursday, June 23rd, 2022 at 5:00pm
The latest U.S. Census shows higher rates of homeschooling, with 18.2% of Hispanic families opting to educate their… https://t.co/PWXtNl1pYQ
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Wednesday, June 22nd, 2022 at 11:01am
The Hispanic Federation is funding initiatives to support the rights & welfare of LGBTQ+ Latinxs, as young Hispanic… https://t.co/XGO1eaz1jI
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Tuesday, June 21st, 2022 at 5:00pm
Accessible healthcare comes with trust and familiarity with providers. A Pew study shows about 2/3rds of Hispanic A… https://t.co/qk0zGqzbHK
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