Is 2021 The Year Multicultural Marketing is Finally Inaugurated?
I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.
Latest Article
Five things Mark Lopez should do at Google
Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…
U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics
The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for…
Hispanic online publishers turn to Facebook to engage Hispanics
At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…
A Year in the Multicultural World of Social Media Marketing
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…