The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social…
Foreign-born Hispanics still hold the key to the Hispanic market —and the need for marketing agencies that understand this segment is stronger than ever
For brands thinking about investing in the Hispanic online market, The Social Revolución will provide a tangible glimpse into what is happening every day in the Hispanic market. Millions of Latino consumers are leading a revolution, turning to the Internet…
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to…
