Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races,…
A few months ago I discussed the launch of Facebook’s Hispanic affinity cluster and how it opened up a new and powerful opportunity for brands to engage with U.S. Hispanics. Earlier this week, many Hispanics celebrated Día de los Reyes…
This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership to capture a share of their shopping carts. And those carts…
Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. Hispanic Facebook users and group them into the new cluster that marketers can use to target…
Earlier this week, Venezuelan José Lobatón and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games for the Tampa Bay Rays and Los Angeles Dodgers respectively. According…
