Facebook is on a Hispanic roll. Two weeks ago the social media giant expanded their Hispanic affinity segment by 2 million, enabling advertisers to target 29.1 million Hispanics by language preference. Last week they announced that advertisers can now reach…
You don’t have to wait until the end of the year to see what’s worked for global brands on Facebook in 2015. Simply Measured recently released their 2015 Facebook Industry Report, which includes a sneak peek into what top brands…
In November 2013, Facebook announced the launch of their Hispanic segment to allow brands to better target Hispanics on Facebook. In April 2014, they improved the segment by allowing marketers to target Hispanics by language preference. Today, Facebook has given…
In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers. Today, a mobile…
As a marketer, you know the power of word of mouth. This is especially true for Hispanics, who rely on friends and family for advice on which products and services to buy. In the digital age, a great way to…
