There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and…
A recent article in MediaPost, Why Hispanic Agencies Are Fading, grabbed my attention and I am sure, the attention of many of my colleagues in the Hispanic advertising agency business. Although I agree with many of the points expressed in…
As we have discussed extensively on this blog, Hispanics are the largest minority in the United States and the most active and engaged segment online. Savvy brands should be targeting the Hispanic digital consumer to drive growth and should do…
Last month I attended the Association of Hispanic Advertising’s (AHAA) annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing. This year, AHAA celebrates 20 years of evangelizing and advocating for…
Last month, Facebook announced that on April 12th, they will be “opening up the Instant Articles program to all publishers—of any size, anywhere in the world.” Yes, this means that brands can now leverage Facebook Instant Articles to engage with…
