Emerging and realized waves of societal change within the market
The pandemic has changed business as we know it, and colleges have had to adapt to retain students. As a Hispanic marketing agency, Captura Group recognizes the power of Hispanic students as a path to recovery for higher ed.
Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…
If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…
I got your attention, I know, but it’s true - the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections.…
