Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex…
A recent article in MediaPost, Why Hispanic Agencies Are Fading, grabbed my attention and I am sure, the attention of many of my colleagues in the Hispanic advertising agency business. Although I agree with many of the points expressed in…
As we have discussed extensively on this blog, Hispanics are the largest minority in the United States and the most active and engaged segment online. Savvy brands should be targeting the Hispanic digital consumer to drive growth and should do…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
According to Investopedia, “smart money” is “cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three.” Last month, smart money investors Verizon, WPP, AwesomenessTV (majority owned by DreamWorks Animation) joined UpFront Ventures and others by…
