Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Bravo to Ad Age for publishing the 13th annual Hispanic Fact Pack - a comprehensive guide that is chock full of statistics about the Hispanic market and advertising industry. Each year I look forward to analyzing the Hispanic Fact Pack…
Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…
Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was…
