As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create…
Yahoo! and Microsoft's recently announced a search partnership where Microsof'ts newest search engine, Bing.com, will power Yahoo's search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US…
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research…
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users…
Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. Today, Hispanics, Asian Americans…
