I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research…
Despite the economy, I remain bullish about the Hispanic online marketing industry in 2009. Three key facts lead me to believe that this year will be strong for our industry. The 2010 US census, the Barack Obama factor and the…
I am excited to name Dr. Felipe Korzenny Senior Strategy Consultant to Captura Group. Dr. Korzenny’s involvement with Captura Group will enable marketers to create insight-driven, compelling online experiences to reach the Hispanic population that we are both so passionate…
"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…
As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps…
