Dr. Felipe Korzenny Joins Captura Group
Small opportunities are often the beginning of great enterprises
Seven years ago, I had just founded Captura Group, a Hispanic online solutions firm, when I was invited to speak at the Hispanic Internet Summit in Puerto Rico with Dr. Felipe Korzenny. I admired Dr. Korzenny’s thought leadership and incorporated many of his principles of in-language and in-culture communications into Captura Group’s Hispanic online approach.
Our personal and professional relationship grew throughout the years, and I have been delighted to learn how much we have in common despite our 25 year age difference.
First, we are both techies, a term of endearment I reserve for a select few who are passionate about technology and understand how it can improve life and impact business. Felipe and I are both chilangos, natives of Mexico City, a place that factors prominently into our personal values and professional careers. Most importantly, however, is that Felipe and I share a passion for people – he as a researcher and me as someone who is fascinated by consumer behavior.
I combined my passion for technology with my Hispanic upbringing and interest in consumer behavior when I founded Captura Group to help organizations understand the needs of Hispanic online consumers and create compelling online experiences that provide value to individuals while accomplishing business objectives. Over the years, Felipe and I have collaborated on many projects for varied clients to successfully accomplish this goal.
Now, I am excited to name Dr. Felipe Korzenny Senior Strategy Consultant to Captura Group
Dr. Korzenny’s involvement with Captura Group will enable marketers to create insight-driven, compelling online experiences to reach the Hispanic population that we are both so passionate about.
A chance meeting 7 years ago gave me a great friend and mentor, and now a colleague. I am honored to call Felipe my compadre and excited to work with him and our clients in shaping the future of Hispanic online marketing.