Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally-savvy, and purchasing powerhouse: the Hispanic community. It’s always refreshing to see brands celebrating Hispanics. Some brands are well…
According to the Affordable Care Act tracking survey, the uninsured rates for Latinos dropped from a high of 36 percent pre-ACA to a low of 29 percent in the first quarter of 2016. But in comparison, non-Hispanics have fallen from…
If you’re a credit union you’re probably winning with Hispanics already, but could you be losing as well? Whether it’s attracting the almost half of unbanked/underbanked Hispanics or those who may be using other traditional financial services already, credit unions…
In the first part of our series, we explored the reasons why marketing to Hispanics in San Diego not only makes sense but is a prime and ripe opportunity. Now let’s continue with Part II and see how you can do…
Live TV is dead; long live livestream TV. While that may sound far-fetched or reminiscent of the announcement of Mark Twain’s death, savvy marketers will heed those words as livestream TV evolves into the next marketing frontier. This is especially…
