Understanding the Hispanic and Latino market
¡Viva La Latina! When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that's the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture…
In January of 2012, I wrote a piece on how digital publishers were addressing the English preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in…
Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for…
The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to…
