Successful strategies for engaging with Hispanics in the digital space
This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand,…
I'm going to show you how to use Facebook’s self-serve, cost per click based advertising platform called Marketplace to reach Spanish-preferring and bilingual Hispanics who are 18 years or older.
Having dedicated my career to the Hispanic online market, I am proud to be part of the National Dialogue on Improving Federal Websites. The Dialogue launched this week and is a two-week conversation meant to generate ideas for improving how…
Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.
As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening:
