Hispanic Online Marketing
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All Posts By Lee Vann

This author has written 142 articles
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The Hispanic Online Market Comes to Life at Hispánicize

  • April 11, 2012
  • Lee Vann
  • Hispanic Social Media Marketing

This week I join hundreds of bloggers, marketing agency executives and brand managers in Miami at the third annual Hispánicize social media conference. Being surrounded by this diverse, vibrant and passionate group brings a huge smile to my face because…

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Are Online Hispanics part of your 2012 plans?

  • March 7, 2012
  • Lee Vann
  • Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing

What’s more, the Hispanic online market is growing three times faster than the general market online. Based on this trend, it is likely that Hispanics will over-index in terms of online penetration in the relatively near future.

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How to WIN! the Hispanic Market

  • February 8, 2012
  • Lee Vann
  • Hispanic Online Market Info

Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance…

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Upstarts challenging big media in reaching online Hispanics in English

  • January 11, 2012
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing, Hispanic Trends

Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.

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Hispanics Are Online, but Marketers Don’t See Them

  • December 7, 2011
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing, Hispanic Social Media Marketing

In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic…

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About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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