Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. Hispanic Facebook users and group them into the new cluster that marketers can use to target…
Earlier this week, Venezuelan José Lobatón and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games for the Tampa Bay Rays and Los Angeles Dodgers respectively. According…
2013 has been the year of the Hispanic mobile user. Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. The Federal Reserve recently found that 60% of Hispanics have smartphones…
¡Viva La Latina! When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that's the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture…
