In a sign of how much our industry is evolving, a brand — not a media company— has won the prestigious Portada Award as a Top Content Provider to Hispanic Audiences. When I founded Captura Group in 2001, I saw…
In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced too much fanfare on Tuesday. The latest iPhones are not only larger, but packed with features that put the new offering from Apple on par with the…
Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally realize that U.S. Hispanics spend most of their time consuming digital…
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup starts today. I like to…
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience…
