Archive for the ‘Hispanic Online Market Info’ Category

  • Upstarts challenging big media in reaching online Hispanics in English

    Wednesday, January 11th, 2012

    Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.

  • Hispanics Are Online, but Marketers Don’t See Them

    Wednesday, December 7th, 2011

    In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic online investment is shocking.

  • Online Hispanics have a hard time finding health information in Spanish

    Thursday, November 10th, 2011

    This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand, but it would also help Hispanics get healthy.

  • Why You Should Use Tumblr to Reach Online Hispanics

    Thursday, September 8th, 2011

    Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.

  • FBI Aims to Build Trust Among Hispanics

    Friday, June 24th, 2011

    Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.