Archive for the ‘Hispanic Online Market Info’ Category
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Upstarts challenging big media in reaching online Hispanics in English
Wednesday, January 11th, 2012
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
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Hispanics Are Online, but Marketers Don’t See Them
Wednesday, December 7th, 2011
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic online investment is shocking.
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Online Hispanics have a hard time finding health information in Spanish
Thursday, November 10th, 2011
This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand, but it would also help Hispanics get healthy.
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Why You Should Use Tumblr to Reach Online Hispanics
Thursday, September 8th, 2011
Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.
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FBI Aims to Build Trust Among Hispanics
Friday, June 24th, 2011
Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.