Archive for the ‘Hispanic Online Market Info’ Category
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Hispanic online expectations lost in translation
Thursday, March 11th, 2010
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to create compelling Hispanic online experiences that change the expectations of online Hispanics.
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An Inside Look At Multiculturalism
Thursday, January 14th, 2010
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States.
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Dissecting Ad Age’s 2009 Hispanic Fact Pack
Wednesday, July 29th, 2009
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research and provide insights into the online behavior of Hispanics. I have always been a fan of Ad Age’s Hispanic Fact Pack and find it to be a valuable for our company and clients. Here are some key highlights from an Hispanic Online perspective.
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2009 The Year For Hispanic Online
Tuesday, January 20th, 2009
Despite the economy, I remain bullish about the Hispanic online marketing industry in 2009. Three key facts lead me to believe that this year will be strong for our industry. The 2010 US census, the Barack Obama factor and the fact that Hispanics are very active and social online.
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Dr. Felipe Korzenny Joins Captura Group
Wednesday, December 3rd, 2008
I am excited to name Dr. Felipe Korzenny Senior Strategy Consultant to Captura Group. Dr. Korzenny’s involvement with Captura Group will enable marketers to create insight-driven, compelling online experiences to reach the Hispanic population that we are both so passionate about.