Archive for the ‘Hispanic Online Market Info’ Category
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An Inside Look At Multiculturalism
Thursday, January 14th, 2010
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general market and are an example of why, by 2050, minorities will be the majority in the United States.
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Dissecting Ad Age’s 2009 Hispanic Fact Pack
Wednesday, July 29th, 2009
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research and provide insights into the online behavior of Hispanics. I have always been a fan of Ad Age’s Hispanic Fact Pack and find it to be a valuable for our company and clients. Here are some key highlights from an Hispanic Online perspective.
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2009 The Year For Hispanic Online
Tuesday, January 20th, 2009
Despite the economy, I remain bullish about the Hispanic online marketing industry in 2009. Three key facts lead me to believe that this year will be strong for our industry. The 2010 US census, the Barack Obama factor and the fact that Hispanics are very active and social online.
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Dr. Felipe Korzenny Joins Captura Group
Wednesday, December 3rd, 2008
I am excited to name Dr. Felipe Korzenny Senior Strategy Consultant to Captura Group. Dr. Korzenny’s involvement with Captura Group will enable marketers to create insight-driven, compelling online experiences to reach the Hispanic population that we are both so passionate about.
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Toggling between Spanish and English: an Online Hispanic Best Practice
Monday, June 23rd, 2008
“Toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is typically executed by providing an “in English” button or link on a given Spanish-language page and an “en español” link or button on a given English-language page. It works best when the English and Spanish pages have similar content.