Hispanic Online Marketing
  • About
  • Capabilities
  • Work
  • Contact
  • presented by Captura Group

user experience

Home user experience
Latest Article

Online Features and Functionality Preferred by Hispanics

  • July 15, 2008
  • Lee Vann
  • Hispanic Online Best Practices

When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.

Read more→

Toggling between Spanish and English: an Online Hispanic Best Practice

  • June 23, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…

Read more→

Best Practices for Notifying Hispanics Online

  • May 29, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps…

Read more→

Comparability and Maintenance: Online Hispanic Best Practices

  • May 9, 2008
  • Lee Vann
  • Hispanic Online Best Practices

The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.

Read more→

Access to Your Hispanic Site: a Hispanic Online Marketing Best Practice

  • March 24, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Marketing

A tactical, but often overlooked best practice in Hispanic online marketing is access. When we talk about access in the context of Hispanic online marketing, we are referring to providing simple and clear access to your Hispanic website.

Read more→
Our White Papers
Download Now
Download Now
About this Blog


Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
Categories
  • Community (2)
  • COVID-19 (1)
  • Cultural Insights (2)
  • e-Government (7)
  • Generation Z (3)
  • Hispanic Best Practices (11)
  • Hispanic Content Marketing (41)
  • Hispanic E-Commerce (13)
  • Hispanic Millennials (8)
  • Hispanic Mobile (22)
  • Hispanic Native Advertising (4)
  • Hispanic Online Best Practices (81)
  • Hispanic Online Market Info (68)
  • Hispanic Online Marketing (87)
  • Hispanic Social Media Marketing (56)
  • Hispanic Trends (43)
  • Hispanics and Online Language (15)
  • Local Hispanic Online (5)
  • Meet Our Team (12)
  • Total Market (8)
  • Uncategorized (5)
  • Year In Review (4)
Archive
Blogroll
  • Captura Group
  • Hispanic Market Info
  • Hispanic Trending
  • The Latest
  • Twitter
  • Facebook

Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

capturagroup
@capturagroup
Thursday, March 30th, 2023 at 4:01pm
Let's step up to the plate and knock it out of the park this baseball season with insights on how brands can use th… https://t.co/T2BLH4lyX9
View on Twitter
capturagroup
@capturagroup
Wednesday, March 29th, 2023 at 4:01pm
With over $2.5 trillion in buying power, the U.S. Hispanic market is not only an opportunity, it's a necessity. To… https://t.co/jPn38irRyJ
View on Twitter
capturagroup
@capturagroup
Tuesday, March 28th, 2023 at 2:01pm
Heinz and Absolut have partnered to launch a tomato vodka pasta sauce in the UK. Drawing inspiration from Absolut's… https://t.co/qkpjzamWE5
View on Twitter
capturagroup
@capturagroup
Monday, March 27th, 2023 at 4:00pm
Coca-Cola just launched a groundbreaking AI platform allowing consumers to create AI-powered art. Using OpenAI's GP… https://t.co/Td6eslttwy
View on Twitter
capturagroup
@capturagroup
Friday, March 24th, 2023 at 6:00pm
Mastercard partners with Xsolla and Immersve to simplify virtual transactions in the metaverse, enabling reward poi… https://t.co/bl9ktIQl9p
View on Twitter
#190 - Error validating application. Invalid application ID. Here are some possible solutions to fix the error.
  • About
  • Capabilities
  • Work
  • Contact
  • presented by Captura Group
  • Copyright © 2001 - 2023 Captura Group
  • info@capturagroup.com
  • 619.681.1856
  • 408 Nutmeg St. San Diego, CA 92103
  • Let's Connect