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In-Culture Hispanic Online Marketing

  • February 21, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most…

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In-Language Hispanic Online Marketing

  • February 5, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing

On the surface, the issue of language in the field of Hispanic online marketing may seem quite simple. Most marketers assume that Hispanic equals Spanish. What’s more, they often assume that the way to deliver Spanish content is via translation.…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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  • Hispanic Online Best Practices (81)
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

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Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Monday, April 5th, 2021 at 12:17pm
Welcome Skylar, our new Media Supervisor on the Captura Group team!
Skylar Coleman joins us from Washington D.C. wi… https://t.co/BTNwRr3rIR
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Tuesday, March 23rd, 2021 at 5:17pm
We and our clients celebrate the diversity in our nation. Our partner @latinx21 launched “Mi Cuento: the Latinx21 I… https://t.co/tSO4TsyFBu
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Tuesday, March 23rd, 2021 at 12:43pm
We recognize the impact women have on our success and that of our clients. Join us to celebrate the contributions o… https://t.co/RqiuZP1myF
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Monday, March 22nd, 2021 at 11:13am
Representation is a business imperative for @Nike - their 5 year plan accounts for women and multicultural talent i… https://t.co/Ke2W4Gw6Nd
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Tuesday, March 16th, 2021 at 6:54pm
This podcast on the Hispanic community reflects both the size of the population, and rich diversity of culture amon… https://t.co/mw5ZDyBIvW
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