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Five things Mark Lopez should do at Google

  • November 10, 2010
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…

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Hispanic Online Implications of Yahoo! Microsoft Search Deal

  • August 4, 2009
  • Lee Vann
  • Hispanic Online Marketing

Yahoo! and Microsoft's recently announced a search partnership where Microsof'ts newest search engine, Bing.com, will power Yahoo's search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Monday, March 20th, 2023 at 3:00pm
Bad Bunny and James Corden singing Ariana Grande's "Break Free" is the duo we never knew we needed! This epic music… https://t.co/4XiD5MIMGt
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Friday, March 17th, 2023 at 6:00pm
Macy's latest campaign features TikTok's main character energy!🌟By tapping into the app's trendsetting power, the d… https://t.co/WQGgz7ysmK
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Thursday, March 16th, 2023 at 8:00pm
Check out the world’s first AI art director, Alex Irving! Using ChatGPT and Midjourney AI tools, 22Squared develope… https://t.co/ErTlXBEPmF
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Wednesday, March 15th, 2023 at 6:00pm
Get inspired by 'Flamin' Hot,' the true story of Richard Montanez. Known as the 'godfather of Hispanic marketing,'… https://t.co/pjoENcm6dO
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Tuesday, March 14th, 2023 at 2:01pm
Fernando Machado, a legendary marketer, leaves Activision Blizzard for NotCo. He aims to boost NotCo through new CP… https://t.co/iLG3aIZHhW
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