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Five things Mark Lopez should do at Google

  • November 10, 2010
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…

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Hispanic Online Implications of Yahoo! Microsoft Search Deal

  • August 4, 2009
  • Lee Vann
  • Hispanic Online Marketing

Yahoo! and Microsoft's recently announced a search partnership where Microsof'ts newest search engine, Bing.com, will power Yahoo's search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Monday, November 28th, 2022 at 3:00pm
The eyes of the world are on the FIFA World Cup. ⚽ The Argentina vs Mexico match made history in Spanish-language T… https://t.co/5OOHbaixKV
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Friday, November 25th, 2022 at 2:01pm
Black Friday is one of the biggest spending days of the year, but brands need to ensure they’re driving revenue and… https://t.co/w7aVjS914y
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Thursday, November 24th, 2022 at 3:00pm
Did you know that Hispanic and Black Americans are more likely to be interested in the metaverse? We bet that Macy… https://t.co/obDQOkIiz7
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Wednesday, November 23rd, 2022 at 5:01pm
Corporate giving is becoming increasingly important to consumers, as well as the Effective Altruism (EA) strategy c… https://t.co/6fXJ6y7yZI
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Tuesday, November 22nd, 2022 at 2:01pm
Learn about Isabela Montoya, the Latina founder of Paz lifestyle, a sustainable fashion and lifestyle e-commerce we… https://t.co/ttY1JiicYT
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