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Five things Mark Lopez should do at Google

  • November 10, 2010
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…

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Hispanic Online Implications of Yahoo! Microsoft Search Deal

  • August 4, 2009
  • Lee Vann
  • Hispanic Online Marketing

Yahoo! and Microsoft's recently announced a search partnership where Microsof'ts newest search engine, Bing.com, will power Yahoo's search functions with Yahoo! handling sales. The partnership will be fully implemented at some point in 2010. What does this mean for US…

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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Recent Articles

Roberto Orci Joins Captura Group as Executive Vice President

Renowned Multicultural Marketing Executive will Expand Agency’s Capabilities and Drive Growth

Captura Group Supports Latino Business With “Ilumina” Marketing Grant

We believe that as businesses do well, there’s a positive effect on communities and the…

Is 2021 The Year Multicultural Marketing is Finally Inaugurated?

I challenge you to raise your voice, active your networks, and take action to ensure…

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Wednesday, January 26th, 2022 at 6:00pm
Tune in to @tiktok_us to watch the #BeiingOlympics - in partnership with @NBCUniversal where #advertisers will test… https://t.co/xckhONeo5Q
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Wednesday, January 26th, 2022 at 5:00pm
Sandra Auren, Captura Group's Director of Insights and Strategy, shares six healthcare marketing insights to drive… https://t.co/xt2u3XIK0W
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Tuesday, January 25th, 2022 at 5:01pm
A new organization launched to support Latino veterans through business development, job placements, resources, & s… https://t.co/fTFfJFAFH4
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Monday, January 24th, 2022 at 1:01pm
Bravo @Disney - Encanto's portrayal of #Hispanic characters and stories is motivating a movement on TikTok! #SeeAll… https://t.co/fXh92bmdHI
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Friday, January 21st, 2022 at 3:01pm
First party data is essential for maintaining a long term connection with your consumers. What is your data strateg… https://t.co/PbSzAXE10s
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