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Toggling between Spanish and English: an Online Hispanic Best Practice

  • June 23, 2008
  • Lee Vann
  • Hispanic Online Best Practices, Hispanic Online Market Info

"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…

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Comparability and Maintenance: Online Hispanic Best Practices

  • May 9, 2008
  • Lee Vann
  • Hispanic Online Best Practices

The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.

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Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.
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