best practices | Hispanic Online Marketing

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Toggling between Spanish and English: an Online Hispanic Best Practice

June 23, 2008
Lee Vann
Hispanic Online Best Practices, Hispanic Online Market Info

"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…

Comparability and Maintenance: Online Hispanic Best Practices

The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.

Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.

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Toggling between Spanish and English: an Online Hispanic Best Practice

Comparability and Maintenance: Online Hispanic Best Practices

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